Orion: The Generative Engine Optimization Platform

Orion is a Generative Engine Optimization (GEO) platform that analyzes how your website performs in ChatGPT, Claude, Perplexity, and Gemini. Get your complete GEO score in 2-3 minutes with actionable recommendations.

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AI is the new search engine, is your business ready?

+3x

higher conversion rates

AI assistant traffic converts better than search in many funnels^[1]

A Microsoft Clarity study (1,200 publisher/news sites over 8 months) found AI-driven referrals converted ~3× higher than other channels, and the volume is still <1% of traffic. Optimize to be cited.

52%

of pages non-readable by ai

LLMs need structured, entity-rich pages to be able to cite^[2]

Many sites aren't even accessible to AI bots. Nearly half of the web lacks structured data, making it harder for assistants to extract entities and facts to cite.

2.5B

daily prompts

Your business won't be found through traditional seo^[3]

Users progressively aren't searching through Google rather than using AI engines. What works for Google often fails for ChatGPT.

Turn AI answers into customers.

Sources

[1] Microsoft Clarity study (2024). Analysis of 1,200+ publisher and news sites over 8 months showing AI-driven referral conversion rates.↩
[2] Industry analysis of structured data adoption across web pages, 2024. Research on Schema.org markup implementation and AI crawler accessibility.↩
[3] Estimated daily prompts across ChatGPT, Claude, Perplexity, Gemini, and other AI platforms based on usage reports and industry analysis, 2024.↩

While other services only monitor, we tell you how to improve

tailored recommendations

Fix what matters. Fast.

Guided steps with impact estimates. Don't just see the score—move it.

Actionable fixes • Impact estimates • Auto-checks

benchmark analysis

Know why they're cited.

Side-by-side query analysis shows which evidence your competitors use.

Compare vs 3 competitors • Citation analysis

Orion's GEO TEST ANALYSIS

Your GEO Score—7 factors, one truth.

Structure, entities, citations, authorship, performance, freshness—weighted to citation likelihood.

7 core factors • Weighted GEO Score

tailored recommendations

Fix what matters. Fast.

Guided steps with impact estimates. Don't just see the score—move it.

Actionable fixes • Impact estimates • Auto-checks

benchmark analysis

Know why they're cited.

Side-by-side query analysis shows which evidence your competitors use.

Compare vs 3 competitors • Citation analysis

Orion's GEO TEST ANALYSIS

Your GEO Score—7 factors, one truth.

Structure, entities, citations, authorship, performance, freshness—weighted to citation likelihood.

7 core factors • Weighted GEO Score

tailored recommendations

Fix what matters. Fast.

Guided steps with impact estimates. Don't just see the score—move it.

Actionable fixes • Impact estimates • Auto-checks

benchmark analysis

Know why they're cited.

Side-by-side query analysis shows which evidence your competitors use.

Compare vs 3 competitors • Citation analysis

Orion's GEO TEST ANALYSIS

Your GEO Score—7 factors, one truth.

Structure, entities, citations, authorship, performance, freshness—weighted to citation likelihood.

7 core factors • Weighted GEO Score

Analytics tell you what happened. Orion tells you what to do next.

Who Uses Orion?

From solo marketers to enterprise teams, Orion helps you get found in AI search engines. Local businesses use Orion for local AI visibility when customers ask ChatGPT or Perplexity for recommendations in their area.

Marketing Teams

Track how often your brand appears in ChatGPT and Claude responses. Monitor competitors and measure the impact of content optimization.

SEO Professionals

Expand your services beyond Google. Help clients improve their visibility in AI search engines with data-backed recommendations.

Small Business Owners

Get found when customers ask ChatGPT or Perplexity for local recommendations—e.g. "best plumber near me" or "top dentist in Austin." Orion improves your local AI visibility so you show up in AI answers.

Get Your Website Found in ChatGPT, Claude, Perplexity & Gemini

Boost your AI visibility with Generative Engine Optimization (GEO)

Orion is a Generative Engine Optimization (GEO) platform that helps your website get found when people search using ChatGPT, Claude, Perplexity, and Gemini. Get a complete analysis in 2-3 minutes, see where you're losing visibility, and follow our recommendations to improve your AI search performance.

Frequently Asked Questions

Everything you need to know about Orion GEO

Generative Engine Optimization (GEO) is the practice of optimizing your website so that AI search engines like ChatGPT, Claude, Perplexity, and Gemini recommend and cite your content. Unlike traditional SEO — which focuses on keyword rankings in Google — GEO improves the signals AI systems use to evaluate expertise, trustworthiness, and content quality. As AI-powered search grows, with over 2.5 billion daily AI searches globally, GEO is becoming as essential as SEO was in the early 2000s.

SEO and Generative Engine Optimization (GEO) share the same goal — visibility — but serve different systems. SEO targets Google and Bing via keywords, backlinks, and page rankings. GEO targets AI assistants like ChatGPT, Claude, Perplexity, and Gemini, which decide which sources to cite by evaluating structured data, entity authority, content depth, and source credibility. A site can rank #1 on Google but never appear in AI answers — that's the gap GEO fills.

AI engines like ChatGPT, Claude, and Perplexity evaluate multiple signals when choosing sources: structured data markup (Schema.org), content freshness, topic authority, named entity recognition, citation patterns from authoritative sites, and how clearly information is structured for extraction. Orion's 7-factor GEO score measures exactly these signals and shows you where to improve to increase your chances of being cited.

Start Bringing New Customers
through AI Search

Dozens of potential customers asked AI about your industry today. Did AI mention you?

START FREE TRIAL

Orion: The Generative Engine Optimization Platform

AI is the new search engine, is your business ready?

AI assistant traffic converts better than search in many funnels[1]

LLMs need structured, entity-rich pages to be able to cite[2]

Your business won't be found through traditional seo[3]

Turn AI answers into customers.

Sources

While other services only monitor, we tell you how to improve

tailored recommendations

Fix what matters. Fast.

benchmark analysis

Know why they're cited.

Orion's GEO TEST ANALYSIS

Your GEO Score—7 factors, one truth.

tailored recommendations

Fix what matters. Fast.

benchmark analysis

Know why they're cited.

Orion's GEO TEST ANALYSIS

Your GEO Score—7 factors, one truth.

tailored recommendations

Fix what matters. Fast.

benchmark analysis

Know why they're cited.

Orion's GEO TEST ANALYSIS

Your GEO Score—7 factors, one truth.

Analytics tell you what happened. Orion tells you what to do next.

Who Uses Orion?

Marketing Teams

SEO Professionals

Small Business Owners

Get Your Website Found in ChatGPT, Claude, Perplexity & Gemini

Boost your AI visibility with Generative Engine Optimization (GEO)

Frequently Asked Questions

What is GEO (Generative Engine Optimization)?

How do I get my website to show up in ChatGPT?

How is this different from SEO?

How do AI engines decide which sources to cite?

Does Orion work for all AI search engines?

How long does an analysis take?

Do I need technical knowledge to use this?

What if my site is password-protected or in development?

Will analyzing my site affect its performance?

Can I analyze competitor websites?

Start Bringing New Customers through AI Search

AI assistant traffic converts better than search in many funnels^[1]

LLMs need structured, entity-rich pages to be able to cite^[2]

Your business won't be found through traditional seo^[3]

Start Bringing New Customers
through AI Search